Marketing
Lifecycle Marketing Specialist
Job ID: 010563
Location: Leeds, UK, LS1 8EQ
Job type: Fixed Term - Full Time
Salary: up to £43,050
Apply now
Lifecycle Marketing Specialist Level 5 Lead Associate
We’re looking for an experienced Lifecycle Marketing Specialist to join our CRM team at an exciting stage in its ongoing development. Building on the team’s strong campaign delivery, we’re continuing to strengthen our CRM disciplines, connect customer journeys and deliver increasingly personalised, lifecycle-led communications.
You’ll play a key role in accelerating that journey, bringing your CRM expertise to complement the team’s existing strengths and helping us further improve how we engage with our customers.
This is an opportunity to contribute beyond campaign delivery. You’ll help advance our CRM capability, enhance customer journeys and create communications that are increasingly relevant, timely and personalised
If you’re excited by the opportunity to combine data, creativity and customer insight to influence behaviour and make a tangible difference, we’d love to hear from you.
About the Role
Plan, build and deliver data-led lifecycle communications across email, SMS and other go-to-market channels.
Develop retention, engagement and cross-sell campaigns, creating relevant communications throughout the customer lifecycle.
Use customer data and insight to identify behavioural trends and turn them into personalised, empathetic and effective campaigns.
Build and optimise customer journeys, helping us move beyond BAU campaign delivery towards a more sophisticated lifecycle marketing approach.
Work closely with Product, Digital, Creative and Data teams to bring campaigns and customer journeys to life.
Champion a strong test-and-learn culture, using meaningful experimentation and results to continuously improve performance.
Explore how AI and emerging technology can enhance the way we develop and deliver customer communications.
About you
You’ll be an experienced CRM marketer who combines strong delivery capability with curiosity, customer focus and a passion for continuous improvement.
We’re looking for someone with:
Significant proven experience in CRM and email marketing
Experience using customer data, behavioural insight and analysis to inform campaign design and customer journeys.
Experience designing and running meaningful test-and-learn activity, using the results to drive continuous improvement.
A curious, forward-thinking approach, with an interest in how AI and new technology can improve CRM and customer engagement.
Our Head Office teams are known as Enabling Functions. They're open, innovative, collaborative and always focused on doing what’s right.
And they’re here to support our colleagues by providing a range of high quality, head office services, including marketing. Whatever team you join, you’ll discover that it’s a welcoming, supportive and inclusive place to be, with all the flexibility you need to make work a rewarding part of your life.
About Our Benefits
Everyone’s different. That’s why we offer a wide range of benefits and rewards that we think you’ll love – whatever’s important to you, and whatever stage of life you’re at. Such as…
-
Our pension scheme (where you can get up to 11% from us)
-
On target bonus of 7% (with the opportunity to earn up to a maximum 15%)
-
Access to brilliant health benefits
-
Life assurance at 6 times your salary
-
25 days’ holiday (and the option to buy more)
-
Cycle to work or an interest-free loan for an annual ticket
-
Wellbeing resources and tools
-
Retail and Leisure discounts
Learning & Development
Everyone can build a career path they love here. And that’s because we offer a wide range of programmes, opportunities and more to help you learn, grow, and develop – and reach your full potential.
These include...
- Personal Growth Toolkits - a range of materials that help you discover your strengths, identify your goals, and your next steps.
- Secondment and Stretch opportunities – helping you gain experience in different areas of our business and new ways of working.
- Learning Champion Network – opportunities to work outside of your immediate area and build new skills.
- Apprenticeships and Professional Qualifications – a range of brilliant apprenticeships and programmes available to everyone.
- REACH Diverse Leadership Programme – helping our Black, Asian and Ethnically Diverse leaders progress into senior leadership roles.
Our Colleague Networks & Groups
Our Vision is to be a leading organisation that embraces diversity, champions equity, and creates an inclusive environment where all individuals regardless of their background or identity feel valued, empowered and supported.
Our Colleague Networks and Groups are designed to amplify the voices of diverse groups and provide a structured route to effect real change. They provide a safe space and use colleague feedback to support the progression of our DEI Strategy. Our eight networks and groups are:
Our ways of working and flexibility
We know there’s no single right way of working that fits everyone. That’s why we’re not trying to find one. Instead, we’re doing everything we can to make sure that when we’re working flexibly, together and apart, we’re working at our best. We help our colleagues get the most out of work, and take care of themselves, wherever they’re working.
We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you. We’re happy to talk flexible working and you can reach out to us anytime during the recruitment process to discuss this.
Find out more about our Ways of WorkingHear from our people
Community and Charity
Ever since we started back in 1864, we’ve had a clear purpose – to do some good in our communities through helping people keep their savings safe. And helping everyone have a place to call home. Today, that purpose is still a huge part of who we are. And every one of our colleagues helps that happen.
We’re committed to volunteering our time, resources, skills and knowledge – more than 50% of colleagues contribute to thousands of volunteer hours every year. And our Charitable Foundation has now donated over £9 million to charities and good causes across the country.
Similar Roles
-
Sorry, no similar jobs found local to this role.